If you want to get started with your first UGC short-form video campaign, check out our social publishing tools. Respond to consumer questions in real-time. Some platforms, such as TikTok, even have algorithms that factor in average video completion rate when determining which videos to boost in search results. This award honors the most effective and creative use of short form video by a brand, agency or organization in a social media marketing campaign. Useful tools (e.g. Not everybody has time for an informational video, therefore short-form and snackable videos are better suited for busy lifestyles. Get shoppers what they need at every stage of their journey. October 28th, 2022. Guest Writer Bio: Jenna Bunnell Senior Manager, Content Marketing, Dialpad. Examples of short form videos, including highlights,. Like any new marketing initiative, the secret to short-form video success is finding the perfect balance between whats trending, your brands style, and your audiences needs. 2. The versatility of short-form makes it an effective tool for spreading creative marketing. (Though if its any consolation, 40% of marketers who embrace video say each post costs less than $500 to make.). A food manufacturer could share a favorite recipe. To achieve this, choosing the right type of explainer video to provide additional value to your brand depends greatly on what you are selling. So what is midsize fashion? OkCupid. As their length is normally under 30 seconds, skipping the video isnt as easy as with longer videos. It is your goal to make the content entertaining and relevant. Theres many ways to generate these effective short-form videos. The average TikTok user spends 26 minutes on the platform per day, and 62 percent of TikTok users in the U.S. are between the ages of 10-28. Testimonials and case studies (Example from HubSpot). TikTok isnt the only social media platform that wants to cater to video-eager brands and their customers. The key to any marketing strategy is to think about the mindset of your target audience. Download Doc. One of the best examples of a brand taking advantage of the possibilities of user-generated content is the Share a Coke campaign. With so many benefits, its hard to know what video content is best for you. The WIAL explainer video is fast-paced and colorful, immediately grabbing your attention. It may also help increase conversion rates by as much as 29%. Top 10 Short-Form Video Trends to Watch: 1. Reduce costs with superior shopping experiences. We are fans of the descriptive microcopy in that button, in particular. Provide informative product content at every touchpointfrom discovery to purchase. From a production standpoint, they take more time, efficient production, and cost. PRO TIP: You'll notice that this example not only includes video footage of performers, but also pictures of attendees and their families having a good time. Both are necessary in todays digital age. Interpersonal attachment is defined as "the bond between group members, the interpersonal conception of group cohesion, and the attraction of the individuals to one another (personal attraction)" (Sassenberg, 2002, p. 28).One of the main purposes of using social networking sites is to form and maintain . rather than the normal eg. Keep your core product pages as fresh as your new ones. Long-form video can capture every step of the journey. It can communicate your brands ideals succinctly and effectively. You can create entire videos with stock content, in a fraction of the time it would take to film them and with Storyblocks constantly updating their . She has also written content for. To ensure your video can capture attention and convey meaning even without a sound, include text or captions that help navigate viewers through your video. In this age of digital urgency, content needs to be accessible and easy to understand. Security, privacy, and compliance are baked into everything we do. If having a script doesnt help, consider reaching out to an influencer for help. If you want to nurture brand awareness, it may be best to invest your time and creativity in long-form content. She has also written content for Traffit and TurnToNetworks. Please dont get us wrong. The best thing you can do is to write a documentary film proposal and use it to seek financial support. A clothing brand can show users how to wear and style a garment. For inspiration, check out MESOA mens skincare feeds. Short-form content is designed for sharing. 11. Perhaps youre using the right hashtags or the content itself is just more humorous than your other videos. For instance, a 100 second TV ad feels a heck of a lot longer than a 30 second spot . worldwide, short-form and snackable videos are the way to go. Turn to your customers. contact us now. Remember to keep it short, anywhere from 15 seconds to 2 minutes is best. Long-form video can capture every step of the journey. With great storytelling, youre one step closer to developing long-lasting customer-brand relationships. What is short-form video content? Skip to main content. For more inspiration, check out Samsungs #PowerAwesome challenge. Check out her LinkedIn profile. When people browse social media, they have no shortage of posts to scroll past. So your short-form video needs to be fun and engaging. Were not trying to discourage folks from experimenting. Users can create videos that are 15-seconds long or less or string together multiple clips. Short form videos are still on the rise. Whereas short-form videos are easy to digest, long-form videos have more substance. Explainer or Educational Videos 8. Content that is short, attention-grabbing, and easy to consume is perfect for Instagram and TikTok. Terms and Conditions. Consider making a fast-motion product demonstration or quick DIY tutorials to educate viewers. Unless youre preparing live content, you have plenty of time to do multiple takes. The longer the content, the more time there is to educate and engage. Sign up and sign in examples If you have embedded a video on your website, make it easy to find. Meaning content clicks and engagement is as easy to track as. The main three types of explainer videos are: But whichever your approach to explaining what you are selling is, remember to keep your videos short and get right to the business. Get educational, inspirational, entertaining videos (and much more . A strong image can significantly impact click-through rates and many other video SEO metrics. We suggest you use the latest version of any of these browsers: Visiting the site with Internet Explorer or other browsers may not provide the best viewing experience. Live-action explainer videos aim to achieve the same things as animated videos but feature real people and showcase various things. Examples of this are using peoples names, locations or sharing relatable experiences. More than 70% of Gen Z-ers spend at least 3 hours every day watching online videos. Take, for example, the #JifRapChallenge. Short-form videos have found instant success on social media. For example, Ben & Jerry's used short-form video ads to create awareness about a new product; the content increased ad recall by 14 points and brand awareness by six points, creating a two-point spike in purchase intent for the new product. One thing we know for sure: When it comes to marketing, short-form video works. With endless content comes oversaturation. throwback-220705-logo-900x600.jpg. So, send me a message with some examples of your work if you are interested. A short-form video is typically less than 2 minutes, depending on the platform it's on. Mitch Albom. McDonald's - "The McWhopper" video The McWhopper Share Watch on Budweiser - "Lost Dog" video Budweiser "Lost Dog" Superbowl 2015 Commercial THE FEELS Share Watch on Google - "Google Doodles" videos Halloween 2017 Google Doodle: Jinx's Night Out Copy link Watch on Make unboxing an experience on its own. Or make multiple short videos to address frequently asked questions from consumers. YouTube is launching a new short-form video format that seems an awful lot like TikTok. Examples include video adverts and trailers. The shorter format requires brands and influencers to be more authentic, human, creative, and concise. Social media users are therefore more receptive to your online advertising. Even if the bio is relatively short, it tells the readers just how impressive Albom is in his field. Your goal is to. Activate the Influenster community to drive traffic. Overall, since viewer engagement tends to drop off after 2 minutes, most companies keep videos around the one-minute mark . Coca-Cola used personalization by releasing limited edition bottles with over 1000 names. Animated videos can also be easily updated when theres been a significant improvement to the product. Whats important is knowing which one to use for your brand, and how to incorporate it. However, dont rely solely on SEO. For example, if someone's in a rush and searching for a quick how-to video related to something you've filmed, they might find and watch your short videos on that topic even if you published them months ago. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. They inspire a sense of community and shared experiences. They doesn't take much time to film, are a great way to connect and build relationships with your audience and keep their engagement rising. The FAQs can focus on your brand, product or the industry itself. High engagement rates! Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. The feature has proven successful in India, and YouTube plans to launch a beta version in the U.S. in March 2021. But on TikTok and Reels, the job that the post text would perform often is a major part of the video. Even though long-form isnt as attention-grabbing as short-form, it is more impactful and meaningful to the viewer. Save yourself the time, hassle, and headaches and use our free video release form, so you can focus on creating beautiful films. Before you start crafting short-form videos, youll need to decide where to post them. Film and Video Production Template. You could work with a paid influencer. Educational Videos. The advantage of using a square video on Facebook is that it catches about 78% of the screen while . Long-form video is any video over ten minutes. This bio from the website of best-selling author, journalist, and broadcaster, Mitch Albom, is the first of our short creative bio examples. The longer the content, the more time there is to educate and engage. It was crafted to build awareness and excitement. If a real non-paid person talks about their purchase and gets excited over it, the excitement will be infectious to the people watching the video. With short-form and long-term video at your disposal, you now have the best of both worlds. YouTube "Shorts" are . For example, a TikTok Pro account gives you the ability to monitor factors such as video views, average watch time and traffic sources. This, in turn, already helps to boost your visibility on search engines. Thats where midsize influencers come in. With billboards, digital screens, posters, and more, there are tons of opportunities to employ great copywriting techniques in out-of-home advertising. Yet, depending on each platform, the optimal video length may be shorter or longer. To start using video effectively, we need to delve deeper into what differentiates short-form and long-form content. Like behind-the-scenes videos, they can also promote your team members and employees. People want to know who they are about to do business with and form a connection with you. Turning Your Podcasts, Coaching Sessions, Zoom Calls and Webinars Into Month's Worth of Engaging Short-Form Video Content 1. upload your long-form video Upload your video - for example, a Podcast you hosted or was a guest on, a Coaching Call, a Youtube video, a Zoom Call, a Webinar or any other video recording. The best thing is all of these are free and very easy to download. There are three simple, impactful use cases for orchestrating your campaign story with short- and long-form ads: tease, amplify, echo. Here's some of the most popular types of short-form videos on the internet today. 8.2K. Short-form videos last anywhere from a few seconds to a few minutes. Expense is also frequently cited as a reason. Whether the influencer has a large audience or small following, their videos can help spread awareness of your brand. The Definition of Short Form Video The average commercial is between 30 seconds to 60 seconds long. Tip for success: When creating vertical videos, we recommend taking advantage of screen space. So your short-form video needs to be fun and engaging. Check out the below sample video and download files and use the URL for your testing. User-generated Content 2. Check out her, profile. Check out the one which suits your requirements. Even though long-form videos demand more attention, that doesnt mean they wont receive it. However, in other cases, you should consider the possibility that some of your viewers may not be watching the video with their sound on. Youtube is a popular platform and perfect for long-form uploads. Thanks to the rise of platforms like TikTok, Instagram Reels, and YouTube Shorts, short-form videos are everywhere. Utilizing long-term content means you have greater control over the message that you wish to share. No matter which platform you post on, youll likely find a way to view your content metrics. like MP4, AVI, MOV, MPG, WMV, FLV, 3GP, 3G2, and others. You know that the title and meta description have a role to play in search engine ranking. Here are a couple of examples of this short-form video trend in action: Image Source: YouTube. They report watching a mere 24 minutes of online videos each week. Tell a story. Audiograms can be produced on a number of platforms and can basically be used anywhere - including, LinkedIn, YouTube, Twitter, Facebook, Instagram, and even TikTok. Your goal is to make a sales video that is engaging, memorable, and effective. Because of this, they tend to go viral more often. Unlike the other video-sharing apps weve covered, Byte only allows for six-second videos, so its more comparable to Vine than TikTok. Once youve determined where youll share your videos, you can use the following tips to ensure your content reaches your target audience. The goal here is to share short-form videos that highlight your brands humanity. Here are several platforms that cater to short-form video content. Through its quick and easy to digest nature, short-form videos can create buzz and drive traffic to long-form content. Short videos are more appealing because they dont require a large time investment. Thank you for your interest in Bazaarvoice. These highlight your products and/or services, as well as your expertise. Shorts is YouTubes answer to the increasing popularity of short-form content. Even LinkedIn, perhaps the most buttoned-up social media platform, is encouraging users to share video content. Short-form content is also easy to repurpose. But that doesnt mean short-form videos will work for every brand. This was stated in latest Search . My strategy for creating short form video using TikTok and re-purposing them for YouTube shorts. If your goal is to receive clicks or a sale, then short-form video is the way to go. But of course, we all cant follow Coca-Colas footsteps so easily. And content from your followers will boost your credibility even more as it brings your customers viewpoint to the table. Nominations; Nominees/Winners; Emmy Awards Search . As marketing landscapes continue to evolve, brands must consider short-form videos as a viable form of content to reach their target audiences and successfully generate a larger following. Terms of Service Privacy Notice California Privacy Notice Cookie Policy Accessibility, Petite and plus-size fashion are often discussed, but what about those in between? The optimal resolution is 1080 x 1920 (or 9:16) to fill a standard mobile screen. Studies have shown that user-generated content (UGC) is far more powerful than traditional advertising. Theyre concise enough that viewers can click, view and then move on. Google is working on ways to show more short-form video in search results, saying it's a clear and concise format for satisfying certain queries. Hold contests and promotions to encourage UGC about your brand. Consider putting multiple short videos together to make a full video, or dividing a full video up into shorter clips. Chartmetric, TikTok For Business, TikTok Creative Centre) Examples of some our favourite short-form campaign examples in recent times Developing a strategy and plan for growth (resource availability, achievable posting schedule, account strategy, content ideas, analytics etc.) Short-form videos hold substantial market value, especially for new businesses. If your goal is to connect with viewers, you will have more opportunities with a long-form video. Viewers are not given the option to dismiss, so the digital ad will play in its entirety. . From the 9th Annual Shorty Awards Best use of Short Form Video. Writing a script or even a short list of main points beforehand can help you stay on message. Manage everything you need to win on social. Video highlights authenticity and helps you build trust. One of the biggest reasons marketers say they cant share more video content is lack of time. If you're a small business,, Instagram Highlights: Make a Good First Impression With Your Audience. Receive products from your favorite brands in exchange for honest reviews. Use Stock Content: Stock content makes creating high quality short form videos easy by giving you an abundant amount of professionally shot clips, creative templates and royalty free music. 8) Messages Directly from Executives If you want a great way for executives to build a connection with consumers or other decisionmakers, check this one out. Some are downright funny. And this year, short-form videos are predicted to make up more than 82% of internet traffic. It is your goal to make the content entertaining and relevant. Looking for the most effective short-form video content? If you wish to encourage your customers to contribute with video content, unboxing videos are one of the most guaranteed ways to go. Create shoppable images to increase traffic and shorten the buyer journey. Some examples of short-form videos include Vine, Snapchat, Twitter, and Instagram. Creators are tasked with constantly filling their, One of the biggest advantages of influencer marketing is that its not reserved for big-budget corporations with dedicated marketing teams. Explainer videos could be an excellent way to explain complicated concepts to your customers. Including a video on the landing page has improved many merchants results. Video interviews. or i.e.. It's a common mistake/problem . One of the biggest short-form video trends in 2022 is shoppable content that helps increase brand awareness, attract new leads, and boost sales. Thanks to this, the Share a Coke campaign boosted the companys declining revenue and made a 2% increase in the US. Short-form videos come with a number of benefits, both for you and your audience. Due to the storytelling aspect of long-form video, you should consider a more subtle approach. Product Teasers 6. Anchor text can be explained in under a minute so it makes sense to produce a snackable video rather than a ten-minute checklist. 2. Lengthy videos come with their own advantages. Craft your titles and descriptions, and dont forget to do keyword research. Easily sample new products and keep product pages fresh with new reviews. They can also provide a chance to make someone laugh, teach them a new skill, or simply make their day a little brighter something we could all benefit from right now. However, avoid overcrowding your video to keep your visual language shining through and help customers gain a similar experience no matter if they are watching the video with or without the sound. For example, Instagram only allows videos shorter than 15 seconds. Tease a new product Experience the power of our anti-aging, anti-inflammatory skincare routine : @High Street Gent #skincareformen #shavingtips #beards. 1. Television Academy - Emmy Awards. Take the hassle out of sampling programs for retailers. With the option to go live and to release content episodically, you can build your brand economically as well as your audience. Image via OkDork This figure is not surprising considering that when you read something of value you'll be tempted to share it. New York 1178 Broadway Third Floor, Suite 35 New York, NY 10001 P: (212) 763-6645 E: info@colormatics.com Miami 990 Biscayne Blvd Suite 503 Miami FL 33132 P: 786-840-0398 E: info@colormatics.com Spokane 823 W 2nd Avenue Leverage authentic opinions, photos, and videos to sell your product. Today, we'll be focusing on how you should think about short-form video marketing and use it to win over new audiences. The video also pulls in viewers right away and establishes an emotional connection that invites you to join the movement. 3.1. Below is an example of a single feature video, highlighting our client's distribution features: Promotional Gifs You'll notice the grouping of input fields and price breakdown, and a well-designed button under it all. You can do this by sharing day in the life videos, showing how your products are made, or even something as simple as posting a video from an employees birthday celebration. When it comes to short-form video marketing, educational videos are perhaps the easiest place to start. There's a healthy mix of commentary and visual aids made with original data, which shows that the company is committed to making the most of the long-form branded video format. Millennials who have grown up with social media, are now more financially sound, making them ideal consumers for your product. Because the videos are so short, you shouldnt have much trouble memorizing the script or simply reading it in a way that seems natural. Social videos (Example from GE). Even though long-form isnt as attention-grabbing as short-form, it is more impactful and meaningful to the viewer. She ensures strategic goals are met by directing online and social media campaigns. User-generated content. Facebook Marketplace and Instagram Shop make social media platforms an ideal marketing space. More than 76% of brands that do share videos say they can measure a marked result from the content. Instagram launched Instagram Reels in 2020. Staff members take followers behind the scenes of the product design process. They showcase different products, and customers can simply click on various items that will redirect them to their shopping carts to select the desired color and correct size. Always remember that your short-form video is competing for attention. Thus, short-form now represents some of the best examples of content marketingbrief, specific, digestible, and compelling. Lets take a look at several factors you should consider before moving forward. First, let's be clear on what "short-form" means. Television Academy Throwback: Archie Panjabi. It powerfully tells the organization's founding story and connects you to the symbolism behind its name. Having all three leads to a greater chance of going viral. Home ; Awards . So while Shorts can be up to 60 seconds in length, YouTube recommends that you use the Shorts camera to focus on 15-second videos that can be recorded and shared quickly and easily. Click below to download our template today. Longer pieces need to be carefully developed. So the short-form video has a better chance of reaching users due to their similar traits. Out-of-Home copywriting examples. Long-form video allows a greater gestation of your brands ideas. Interpersonal attachment. Because of numbers like these, more and more brands are implementing short-form videos into their marketing strategy.

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