There are tons of brands that pay a huge amount to their brand ambassadors. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. And according to the star, it's not just a business move. Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. She's hyped Windows 95, Diet Coke, Smartwater, and more recently, Aveeno. and more. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. versa. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. 5 fragrance. The $5 million partnership broke the record for a celebrity endorsement deal at the time. Holly Hunt. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Beyonce signed a multi-year contract with Pepsi worth $50 million. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. Coca-Cola/Gatorade Switch, 1991: Jordan represented Coca-Cola during the early portion of his career in the 1980s, but Rovell noted Quaker Oats-owned Gatorade (the company was later purchased by . AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. studio, network or celebrity. Rita Ora has a reported net worth of $30 million in 2023, a . republish under a Creative Commons License, and we encourage you to Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . An interesting thing to note is he has also endorsed with Coca-Cola in the past. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. report at the time. website are shown as examples of industry practice and are not endorsements by hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: King Khan is perhaps the most visible actor on television! In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. And when they are on the top, there's no limit of millions in their bank account. Eason Chan and Jay Chou are the only two celebrities that remained high on the ranking from 2012 until 2019. The most famous endorsements create an indelible connection between brands and their spokespeople. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. But in 2013, he renegotiated, according to a report at the time from Reuters. Eva Longoria & L'Oreal. The company is able to make such a huge amount as it is spread across the world. Instead it was mocked repeatedly. Check your inbox and click the link. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. storytelling. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. Add to Wish List. Check Out: Athletes Earning Most of Their Cash From Endorsements. In fact, sales jumped 168% after her investment was announced. Your billing info has been updated. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRAND COCA-COLA Page 3 In this paper, we will focus on the issues relevant for middle-market soft drink companies, dened as soft drink producers or bottlers with an annual turnover of $500 million to $2 billion USD. Needless to say, corporations were ready to pounce when she turned pro two years later. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. Companies spend millions on celebrity endorsements. These two brands dont give an inch as marketers search for every opportunity to get a leg up on the competition. At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. Here's another company that used YouTube to endorse their brand with a significant effect. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike. In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. Jennifer Aniston signed a deal worth $5 million for this endorsement. 50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin water. Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. Coca-Cola UGA 2022 Full Wrap Back To Back Championship Bottle. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). The fame of Beyonc, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Posting contests, promo offers, event sponsorship, partnerships, etc. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. He raked in eight figures by placing endorsements on his shorts, caps and robe. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. After their investment, billionaire investor Ron Burckle invested in the company as well. 02:40. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. Cameron Diaz for Coca-Cola. A post shared by Joey Logano (@joeylogano). Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Add to Cart. A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). Stacker believes in making the worlds data more accessible through Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Celebrity Partnership, From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. You've successfully signed in. Taylor Swift & Coca-Cola Revenue . Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. Find us online at HollywoodBranded.com. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. Source. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. No woman in sports earns more than tennis superstar Serena Williams. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. Her commercial success can be attributed to her wholesomeness and general likability. He felt the need to pay it forward, in a sense, to other up-and-coming artists, since he was in the same position not too long ago. On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Coca-Cola is a very famous multinational beverage company of America. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. share our stories with your audience. Find out which celebrity endorsement deals were worth the most. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. report at the time. 01/19/2022. The company reportedly paid her $12 million, plus sales incentives. Most notable endorsement: Diet Coke - $26 million.

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