7 Proven Sphere Of Influence Tips For Real Estate Leads (2023) - Kyle Handy Just never, ever assume. Or ask for feedback?? Writen By. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. But if you do it right? Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. I love your program, Jennifer. Thank you for using me as your realtor. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Reach out to some of your past clients from the last two or three years, depending on how much business you do. If so, just be a little more intentional whenever you log on. Realtor Sphere of Influence Scripts to Contact Your Database Try to do this for each and every person on your list. Its very simple. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Do you know anyone who might be thinking of purchasing a home in the future? Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? I especially liked your photos of the latest outing you had at Russian River. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Share your reason for becoming a Realtor. Sphere of Influence. Its okay if you have gotten away from being in touch with your SOI. SOI. You can do this by adding value coming from contribution and giving them something they want. It could even be that they are having some work done on their house and need some recommendations. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! If you show up on social media consistently, simply being there and being open is enough. That's a wonderful example. Thanks for shring this Yah-me. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Thats the only way you will be able to contact your SOI members 100 times a year. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. You can use variations of this, but the most important thing you can do is to be authentic. Its one of the easiest ways to get your database engaged again. But truly great SOI and referral marketing isnt about selling.. :). Once you feel like you have established a personal connection, ask them for a business card. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. Constant Contact and Emma are two good examples. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. A Simple Definition to Get You Started. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Thx for sharing. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Approximately 80 percent of all transactions are done within your sphere of influence. Here's a real estate business letter template that you can download and use. When you send an email out, you can watch your results roll in. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Go to your business page and click at the top where it says "Ad Center.". You may be under the impression that phone calls are an annoyance. I just want to check in with you and see how youre doing.. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Great blog and example. Smart real estate agents know that there is a lot of money to be made in giving away something for free. And thats an uncomfortable idea for many of us. Real estate letters to clients samples - sphere of influence You say, hey, shame on me, because I should have reached out to you sooner. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. It has success written all over it. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. One type of ad that has been shown to be very effective is a messenger ad. But, I thought, no better time than right now. If you throw a great party, you definitely want to put this to work for you. Yours was the best ! If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Good news! Do you have something you could YAY-ME about to your sphere? How do you write a client letter to your sphere of influence and past clients? or other gift.. That way, they know that you appreciate the referral. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. The next question what do you say to them? Set aside one or two days a month to attend a local community or charity event. However, there is always something that feels special about holding something from your mailbox. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. We are going back to the basics. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". If you dont know what to write, use my Event Themed Keeping in Touch Letters. Acronyms and jargon can kill your message. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Make sure you do not fall into this trap. Phone: 205-263-9600 I think I would prefer that over an e-mail. Any new listings that come onto the market will be instantly emailed to your buyer. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Youll be shocked at the response. You may be hesitant to call them because you havent called them in so long. 11 Tips for Building Your Sphere of Influence in Real Estate (2023 Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Find FL real estate agents Start with your past clients because these are people you just sold a house to. You make an impression and brand yourself into their head. Love it or hate it, email cannot be ignored. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Pro Tip for TikTok: This is a fun one. 5 Simple Scripts For Reconnecting With Your Sphere - Inman If you use your agent website for your Listing E-Alerts, you can use. Now the client is expecting Jasons call and will be much more likely to have a referral ready. He even asks for permission to follow up (Cool if I follow back up in a week?). I would love the opportunity to work with you. And who doesnt love a bottle of wine or box of chocolates? If you are a seasoned real estate agent, then you know who is most impressed by your work. Now, your phone call list is much more manageable. Let us help you. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Your note/comment is definitely going in my "keeper" file!! All that I need from you is to verify that I have the correct home address and email address for you. Check out these 5 practical tips for growing your sphere with social media. Jumpstart Your Real Estate Sphere of Influence (SOI) There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Take Advantage of Social Media 3. Watch the video now. Let them know that this is good news for them as well as for you. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Oftentimes, they do need you, or they need your expertise for one thing or another. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. This is one of the easiest ways that you can dramatically expand your sphere of influence. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). These include: What this means is that the current real estate market is volatile at best. Remind your sellers about something you did that added a lot of value for them. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Sound good? I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. This can make a significant difference in your overall reach, as more people will read your content. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Required fields are marked *. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. But, there is next time, so thank you so much. They better like it, or youre going to get blocked! In general, keeping in touch is a great way to show appreciation. I didnt know if theyd know who I was. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! that are written by the members of this community. Dont do that. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Please let me know if I can help you with anything in the future. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Good iedea on using and award and sharing it with your soi. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. The Best Real Estate Email Templates for Your Sphere of Influence Dont hesitate to put this to work for you. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Love it Jennifer. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. 4. And remember, you are NOT selling. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. There are a lot of questions that we have the ability to address for our clients. You Are Truly "Above The Crowd!". It is so easy to get caught up in the bright and shiny and different methods of lead generation. (Its just around the corner from you actually in Spring Brook Hills.). Then, send a personal note to them. It is such a surprise when someone takes the time to send a note that is personal. Whether you use the MLS or your agent website through your CRM, it can be completely free. Letter To Sphere of Influence.pdf - Letter To Sphere of Here's a sample: Dear (friend, client from a former business, former boss, etc.) Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Script #1 - Recent Clients & Professional Connections, I hope all is well! Be sure your real estate letters dont sound like a form letter that just goes out. Were going to give you everything you need to work your SOI like a pro. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Your email address will not be published. Real Estate Sphere of Influence (SOI) - Convert More Leads If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. It is important for you to stay connected with your real estate clients. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. There are helpful tools you can use to expand your social media influence. I just can't do YAY ME! Ill be happy to do the research and get back to you quickly. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Real estate letters to clients samples help with R. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. The "YAY-ME" Letter to Your Sphere of Influence I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Where you make your list will depend on where you are in your business. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Check out our full list of Twitter dos and donts for real estate! Your way of handling the award was so tasteful. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Therefore, you should try to attend networking events, even if they are virtual. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Looking forward to catching up with you soon!. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Pro Real Estate Letters - Professionally written letters for Why Is Growing Your SOI So Important for Real Estate Agents? There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. You can also see what specific links the recipient clicked. The art of the personal written word is dwindling. In real estate, you have to develop a strong relationship with the buyer or seller. When they got the postcard, they called me. You want to find ways to touch your SOI members without annoying them. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Send out a simple four by six postcard. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. (Psst, already a Follow Up Boss user? I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Their new listing or recent sale?

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