Imagine being faced with a difficult situation Match your answer with the job description of the job you're applying for. Jot down your favorites and then narrow them down to your top 3-5. professionalism is vital to your professional success and personal growth, so And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. business. I was amazed by the responses. Decide which characteristics of you align with the organization and job role perfectly. Instead, this means this is not the singular focus of how you want to be known. You can use these across your portfolio website, your resume, your LinkedIn profile, and while networking. (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. The best way to describe my personal style is: Simple, timeless and relatable. Your post has given me clarity to define my personal brand statement. Its more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. So they end up sounding like everyone else. when it comes to specific tasks and projects, but also in daily relationships Your answers to these questions (and the ones below) will be the steering wheel that drives your personal branding campaign. By doing so, youll come across as more sincere. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. Denise Duffield-Thomas - Lucky Bitch. also lean in on the personal growth you have achieved by being collaborative. While it may seem limiting to describe yourself in 5 words, . The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. As we just covered, a personal brand statement is a concise way of letting other people know what you do and why youre different and are usually no more than two sentences. You want to be approachable and interested, but realize that most actions are not taken on the initial day of contact. If youre strategic, you can use these words to showcase your accomplishments or community involvement. A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! These will be guiding factors in helping solidify your brand personality. Darrell Franklin. This article has helped us focus in on how we can best stand out in the crowd. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. Protected. co-worker or a difficult client and how you have handled it professionally. If you look at any strong personal branding statement example you will find that this is the main focus. https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. It shows that youre focused on. It will make you memorable, and help your end goal tremendously. While you wont have that challenge, you should be inspired by his precision. THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! 7. I do always seek to create, sustain and be in harmony. Thats the long and short of it. Thanks to people like you and J for being willing to share your incredible insights. By honing in on these areas, you can start to build a strong personal brand that will serve you well both professionally and personally. Keep in mind that Whenever I work with clients to develop their personal Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. Thanks James, I will look into the connection further. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience. This ONE word helps to define YOU! You can leverage your ethics and strong moral compass to show how Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. Having this figured out will earn you more time to discuss the nitty-gritty in a lengthier discussion. Its straightforward and shows the kind of approach and value she would provide her clients. Meticulous and adaptable go hand-in-hand and are two great words to describe yourself. If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. Heres the worst-kept secret in the world of writing: verbs work better than adjectives. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. Your brand statement is not a personal mission statement or job title, but rather your catchphrase if you will about your specific expertise. Creating a statement that is too broad and undirected at any particular group will most likely alienate many of your potential employers. Dont procrastinate creating your statement. If youre interested in a great way to endear your brand to your prospective and current customers, get in touch with these screen printers. to describe yourself when building One-to-one meetings with your manager and 360 0 feedback from peers and colleagues will help you understand if the . "Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. To help you understand this concept, keep educating yourself on how it ties in with your professional goals. Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. If my brand was a person, they would be described as __________, __________, and _______. Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. 3. Im The Mary Poppins of CX/UX. It can be a brand name (like your company name) but you may only use a proper name . Being collaborative is not just about being a team player. What adjectives would you use to describe your business? encountered a situation where you have had to work with a difficult We expect that with correspondence with a bank, not a person. Sometimes it takes longer than expected to discover the right fit. Use the personal branding statement examples below for inspiration when coming up with your own. For example, if brave is one of your main brand personality words, it could . It's fascinating to see the variety of words each of you has chosen. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. Take a moment to think it through, and then once you've got them, write them down and tell someone, your manager, friend or loved one, what these . Hopefully, with a good sentence, an employer will want to know about you. Consider things like your personality features, why people enjoy working with you and things people consistently come to you for help with. If so, youre off to a good start. People expect this, and you shouldnt shy away from having these influence your brand statement. How would you handle it? LinkedIn profiles have reference sections where people can say nice things about you. That's your invitation to elaborate on your 30-second elevator pitch. The words in this category focus on skills and abilities, how the individual does his or her job well. for your long-term career development. When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. If you dont have much experience at something, then it can be about any area that you want to become an expert in so long as you dont exaggerate. My motto is Work Smarter Not Harder. I live by this and teach it to others every day.. When thinking about my brand, I dont want people to feel ________, ________, or _______. Choose three powerful words that represent your brand the best and define each one further. you have taken a stance in a role, in an industry, or in an uncompromising If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement. Give your company a competitive edge and your team a professional boost. Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. 5 Words to Describe Yourself When Building Your Personal Brand Be authentic and true to yourself so that your personal brand is the real you. Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. When you get ready to create something; a site, a product, a Facebook cover image, a tutorial, a booth, etc., be sure to give your branding words to a professional designer - that way they can design with your personal brand . You can use more than just a handful of words to describe yourself, and you should. Are you clear on your brands mission, vision, and values? Now its time to craft your own. Remember: you'll require an element of consistency throughout everything you do. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). One thing to remember, your personal brand statement is not your job title! It will save you time and effort while achieving your goals of growing your personal brand. When choosing personal branding words, it is important to consider what you want people to think of when they hear your name. If you want to win on LinkedIn, take that personal branding statement and show it off. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! I am also certified in solving problems. . 1) Your brand is how others perceive you. What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. We have over 60,000 monthly readers that would love to see it! Your personal brand is one of your most important assets for your long-term career development. Most professionals on LinkedIn use adjectives to describe themselves, but this is not the best way to communicate your brand. Fatma Repha From Thrifty Phat. Instead of telling people everything you do or everything they will experience when they work with you, you are simplifying this to just ONE word that sends a clear message of your value! Before I start any design project, I always send an in-depth questionnaire to my client. Rather, its something you should consult, review, and revise on a continuous basis. Its important to not confuse your messaging with your personal branding. describe you and what would they say about your best work traits? Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. Examples of brands: Coca Cola, Nike, Gong. If you want to download this list as a PDF, you can do that right . Its also about having good sportsmanship and Thats why its important not to confuse your message with your personal brand words. 4. Activity 1.2 What factors affect your attitude toward educational success? Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. Thanks! Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. We have it front and center. Or even a "great" voice. In order to be effective, it needs to stay current. Wendi Weiner is anattorneyand award-winning writer who has been featured in over 75 major media outlets(including CNN, HuffPost, Money, Fast Company, Entrepreneur, and Business Insider) as a top authority in personal branding, social storytelling, career strategy, and the job search process. By pointing out the different languages that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. Exclusive, stylish, and exquisite (expensive). It can be hard to know where to start with your personal brand. . This is especially helpful for recent graduates who need a professional edge in lieu of "years of experience." With that in mind, consider describing yourself with words that correlate to these four aspects to help . Ultimately what it comes down to is being authentic Choosing the Perfect Personal Brand Words, A company in the Financial Services or Banking industry, Who currently have job openings for marketing help, That has only been in this role for less than 1 year. Its the essence of who you are, distilled to just a few words. Consider Your Brand As A Personal Relationship. Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. Its what ensures your results are that much, You know plenty of brand evangelists. In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. One that when people hear it, they know who it is. Define who you are. to be resourceful Be sure to take note of those too and choose words are a great fit for your brand and your business. Motivated 3. Creating a personal brand makes it more likely that your peers, professors, employers, and anyone else will associate you with positive qualities. So what about your brand? 3. After listing the three words, give a brief . Frankly, it can make all the difference in short-term job searches as well. That establishes trust and shows to potential clients that he understands their pain points and how to solve for them. Should you use personal brand adjectives? You can plaster self-praise all over your portfolio website, your resume, and your LinkedIn profile, but it runs the risk of appearing tacky at bestor disingenuous and self-serving, at worst. Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly. Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. Instead, highlight words that represent your personal, authentic brand. I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. Goal-oriented 1 . It communicates the value you offer. This person describes herself by what she loves to do: Writer, Designer, Researcher: Sr. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists. Your email address will not be published. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. It's about content that's useful, helpful, and relevant to patients. Your statement is a distinctive part of your personal brand that is unique to you. And I failed At first. Hi Shelley, Thank you for sharing these wonderful insights. Successful branding involves just three steps: Identify your Brand Attributes: Identify what makes you different from your peers and competitors. Additional words include versatile, resourceful and adaptable. function load(e){var t=document.getElementsByTagName("head")[0],n=document.createElement("link");return n.type="text/css",n.rel="stylesheet",n.href=e,t.appendChild(n),n}load('//unpkg.com/cta.css@2.0.2'); Everybody tells you that you have to have an effective 30-second elevator pitch.. This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. It can't be more or less than 3. Personal branding is a very important step in the job search process. Thats a pretty lofty title, and its a lot like buying a mug for yourself that says worlds best boss. I guarantee this person in the example isnt even close to being widely known enough to make a claim like that. Use personal brand adjectives sparingly and in. The process for identifying your ONE word is just as important as your actual ONE word. Dont try and shoehorn your statement into a format that doesnt work for you. Your story is your brand. it comes to a grey area that you have never been exposed to. Follow these steps to prepare for when employers say 'Describe yourself in three words': 1. Aaron Ward is an entrepreneur whose passion is to help creators create and sell digital products online. ethics but could advance someone elses interests. to craft your professional image without coming across as arrogant or desperate. Bethany, great article! Put Your Personal Brand Into Practice Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. Coming on too strong can cancel out the progress that was made earlier. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Even though its time-consuming, your personal branding statement should be revised at least once a year to reflect changes and advancements in your professional career. These are some of the best personal brand statement examples on social media today. I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate. Relaxed.". speak volumes about you as a leader, professional, and individual when it comes But beware of using titles and personal branding words that are too over-the-top itll just leave you with nothing. When people interact with my content, products, and services, I want them to feel ______. You can blabber on for hours once the other person has shown sufficient interest, but until then think about precision when you craft your personal brand statement. Personal branding is a marketing strategy focused on your most important product: you. A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. What words come to mind when you think of a stylish person? We hope that the tips and personal brand statement examples we included will help you craft one that you are proud of. The answer to this question helps us cut through the clutter. Use those personal brand words to start crafting your own brand. However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who dont understand how to use it to benefit their career and brand.

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