Lecture : Pricing and Costing A shareholder, though, is someone who has invested in a corporation. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Many companies are now using websites to communicate with stakeholders. As such any organization must strive to identify its stakeholders and their specific needs, Premium History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. 2008 2007 Change. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Internal stakeholders are those from within the, Premium Ryanair The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Other impacts 10 3.5 Process 9 First published on Thu 28 May 2020 03.16 EDT. Business Model Analysis Easyjet has benefits from low price just . Debt Customer service [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. Updated: Feb 28th, 2023. They contracted to buy 12 brand new 737s from Boeing in 1997. 342. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Stakeholders can affect or be affected by the organizations actions objectives and policies. British Airways Originally the company ran its operations absolutely on direct phone sales. London Gatwick Airport. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : Lets take a closer look at, Premium KLM [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. How does EasyJet create value for the customer? Premium Butterworths Company Law Handbook K. Walmsley. 3.7 People 11 Airline EasyJet under fire as flight chaos exposes carrier's operating model. [25 marks] Ways of Working Strategy. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . TABLE CONTENT EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Executive Summary 1 [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. 3. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. It currently uses the slogan "This is Generation easyJet". [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. What Stakeholders Want From Easyjet 2022-11-21. Start a PESTEL analysis for the general business environment of EasyJet. Airline, Impacts of Tourism Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Generally Accepted Accounting Principles. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. 4 How does easyJet affect the environment? The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). 4.1.1. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. Project management, Steps in Identifying Stakeholders Stakeholder [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? 2.2.4. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. Stakeholder 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Marketing Name: Doancan Yksel Airline Explore the key stakeholders of EasyJet and map in terms of their power and interest. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. should consider the following legal factors when exploring a new market. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Johan Lundgren. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021).

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